top of page

About us

Learn about Pure Luxe Beauty and Spa & our therapists.

The Pure Luxe Beauty and Spa Story

Demi Carter purchased her dream beauty salon in the year of 2022.

The spa was opened by Alison to provide clients with a place to de-stress and detox in the beautiful, calming beach village of Robe.

Hundreds to thousands of people flock to Robe for the summer period and Alison wanted to produce a retreat that wasn't yet in town; where people can come to relax and be pampered.

Pure Luxe loves to provide the best overall experience with our exceptional range of treatments from massages, facials, pedicures and manicures, nails, tanning, all body waxing, tinting, makeup, laser hair removal, skin tightening, carbon facials, tattoo removal, IPL skin treatments and more. They are designed to promote a feeling of calm from the moment you step inside..

Pure Luxe Beauty and Spa has a lovely, supporting client base that continues to grow each year. Even in our slow, cold winter months we have been seeing more and more clients arriving to relax and unwind on their holidays.

Having our own little quiet Marina hub alongside Aloha Apartments, makes it a cosy one stop won't need to venture too far at all.

The Pure Luxe Philosophy

We are passionate about improving your lifestyle and inspiring people to nurture their bodies to gain a balanced, happy life and a healthy wellbeing and overall appearance.


Qualified Beauty Therapist

Make-up Artist

Laser & IPL Technician

Demi has been working for 7 years in the beauty industry and has recently purchased Pure Luxe, November 2022.

Growing up in Robe and then moving to the city for 4 years- she decided that she loved Robe and wanted to return.

When I began beauty with Alison in 2015 I instantly fell in love with the industry - when I moved away to the city I decided to go down a different career path of Building Design which made me realise my passion and love for beauty.

bottom of page